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March 21, 2005

Subaru Announces New Marketing Campaign

fast car subaru wrx Subaru makes some fast cars like the WRX. Here's their new marketing campaign.

The Subaru global brand philosophy expressed as "Think. Feel. Drive." encompasses the company's commitment to the customer experience and the way only Subaru designs and builds cars creating a category of one. "Think" focuses on differentiating the brand from the perspective of what drivers and passengers need in technology, style, value and service. "Feel" is about sensitivity to the ride and the environment. It is about the emotional connection that begins with engineers and designers and extends from car to driver. "Drive" is a focus on both the Subaru driving experience and the dedication to quality inside and out. Together, these words encompass the Subaru experience and commitment so many Subaru owners have come to appreciate.

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Subaru Announces the Auto Industry's New Big Three: Think. Feel. Drive.

Posted on March 21, 2005 03:51 PM by Drivin24.
Filed in Fast Cars under driving experience.
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