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March 25, 2005
When Marketing Doesn't Work
When Oprah gave away all those Pontiacs, GM was hoping for word of mouth to help sell their G6s. Instead, they got more people watching Oprah while the G6s sit on the lot. Maybe GM just needs more fast cars.
I think we can say that the Oprah Winfrey Pontiac G6 Giveaway worked for Oprah but not Pontiac. There is alot of hubbub over a Detroit Free Press article today that says G6 sales are 30% below expectations and they are using a lot of incentives to move them now. It must have made the wire services because I heard the story on the radio this morning. The giveaway was PR that GM hoped with turn into word of mouth marketing. It got people talking about how Oprah gave away cars (Jim Carrey joked about it when he was on the show). It really didn't get anyone talking about the car. As a matter of fact, an audience member tried selling theirs on craigslist.
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Posted on March 25, 2005 01:30 AM by Car Sa47.
Filed in Fast Cars under car sales and marketing.
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