Fast Cars

Who would have guessed fast cars and M&Ms go together?

Steve Lindecke, former VP with IMG and co-founder of Cleveland-based Elevation Group, shares a case study with us today on Sports Blog week. The on-site/online promotion was developed by Elevation Group for M&Ms. The case study is presented below as an attachment, courtesy of Lindecke and Elevation Group.

Says Steve, "In a constant effort to reach and communicate with a brand’s consumers, the Internet is obviously a medium through which marketers can interact with their target demographics and collect information. The “Color Vote” program that we executed for M&M Mars did exactly that and we had a lot of fun doing it. M&M’s was very impressed by the turn out."

Related Products: Visit our store

Read more from this blogger: An on-site NASCAR event using the Internet