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March 10, 2006
BMW On The Brain
Does BMW
put your brain in fast car overdrive?
BMW has long been linked to neuromarketing - the 2003 Forbes article, In Search of the Buy Button, noted that the BMW Z8 generated one of the strongest brain responses of 66 cars shown to subjects in an fMRI scanner. A little over a month ago, neuroscientist Stephen Rose did a radio interview with the BBC (listen) in which he mentioned that BMW had set up a neuromarketing lab.
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Posted on March 10, 2006 02:42 PM by Sports43.
Filed in Fast Cars under sports cars.
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