« BMW Too Mainstream? | Main | NASCAR Hall Of Fame »
March 04, 2006
Dyson Reveals New Look
A new look for Dyson fast cars.
Designed by noted Formula One designer and long time Dyson collaborator, Peter Boutwood, the goal was a new presentation consistent with Dyson Racing’s history as America’s premier sports car team. “The challenge was to re-design the whole corporate image, brand and liveries of Dyson Racing while retaining the origins of its image, integrity and identity,” recounted Boutwood. “It was necessary that the new image unite in a strong corporate brand befitting a successful race team.
|
Related Products: |
Read more from this blogger: |
Posted on March 4, 2006 01:42 AM by formul229.
Filed in Fast Cars under formula one.
Permalink 
| Comments (0)
