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July 19, 2007
Ford Focus Out Selling Its Competitors
A look at Ford's success marketing the Focus.
Just as the big truck and SUV were the marque markets in the 90’s and early in this decade it is the small car, fuel efficient market that will be garnering greater attention as this decade comes to a close. The Big 3 may not revel in the same price mark-up they enjoyed from the SUV sales as they will with the small car sales, but they better find a way to market them to the American buyer. If the other spokes of the Big 3 cannot find a way to sell like the Focus is and if Ford fails to maintain those sales with the new design they may be looking for a new moniker by which to refer to themselves.
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Posted on July 19, 2007 11:39 PM by Car Sa47.
Filed in Fast Cars under car sales and marketing.
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